DaylightingTalent
đź’ˇ For small & midsized business owners

Not Sure What MarketingRole You Need?

Stop guessing about marketing hires. Get a clear strategy for building your marketing team—whether you need someone full-time, part-time, or just expert guidance.

Which situation sounds like yours?

Get Your Free Marketing Strategy Session

Free 45-minute consultation • Clear next steps • No obligation

The marketing hiring maze most business owners face

"Should I hire full-time or part-time? What's the difference between freelance and fractional?"
"What role do I actually need? Marketing manager? Specialist? Coordinator?"
"How do I know if someone will actually deliver results for my business?"
Get a clear strategy based on your specific business goals and budget
Access pre-vetted professionals who understand small business challenges
Ongoing support to ensure your marketing investment pays off

Trusted by growing business owners

Real results from companies that got their marketing strategy right

Headshot of Brett Dekkenga, Founder and CEO of Surus Transport

Brett Dekkenga

Founder & CEO, Surus Transport

"Tim didn't just find us someone to fill a role—he helped us understand what we actually needed first. The strategy session alone was worth thousands. The person we hired has been perfect for our business."

Result: 3x lead generation in 6 months
Headshot of Melanie Zwyghuizen, M.Ed

Melanie Zwyghuizen

Owner/Founder, Gen1 Parenting

"As a small business owner, I was overwhelmed by all the marketing options. Tim walked me through exactly what made sense for my stage and budget. It felt like having a trusted advisor, not a salesperson."

Result: Built complete marketing system in 4 months
Headshot of Megan Summerfield, Event Manager

Megan Summerfield

Marketing Professional

"Tim connected me with a growing business that was the perfect fit. His process ensured both sides knew exactly what to expect. The ongoing coaching support has been invaluable for my success."

Result: Found ideal role with 25% salary increase

How we solve your marketing team challenge

No more guessing. Get a clear strategy, the right people, and ongoing support to ensure success.

Start Here: Free Marketing Strategy Session

Get clarity on your marketing team needs, a prioritized action plan, and specific recommendations—whether you're ready to hire or just exploring options.

45-minute consultation
Written action plan
No sales pressure
Book Your Free Strategy Session

Path 1: Build Your Marketing Team

For businesses ready to invest in dedicated marketing

Strategic role design based on your business goals
Access to pre-vetted marketing professionals
3-6 months onboarding and success coaching
90-day performance guarantee
15% of first-year compensation
Average: $15k-25k investment

Path 2: Flexible Marketing Support

For businesses wanting expert help without full-time commitment

Part-time specialists and project-based experts
Marketing leadership coaching and training
Flexible contracts (3-12 months)
AI-powered marketing strategy development
$1k-8k investment
Based on scope and duration

Your journey to marketing success

1

Strategy Session

Free 45-minute consultation to understand your business and goals

2

Custom Plan

Receive written recommendations for your specific situation

3

Implementation

Connect with the right people or get hands-on support

4

Success Support

Ongoing coaching to ensure your marketing investment pays off

Why small business owners choose this approach

Most business owners waste time and money on marketing hires because they skip the strategy step. We start with strategy, then execute.

Strategy before hiring

We help you understand what marketing role actually makes sense for your business stage, goals, and budget before you hire anyone.

Result: No more expensive hiring mistakes

Small business expertise

10+ years working exclusively with growing businesses. I understand your challenges, constraints, and what actually works at your stage.

Result: Recommendations that fit your reality

Ongoing success support

Marketing hires fail without proper onboarding and support. We provide coaching to ensure your investment delivers long-term results.

Result: 90% of hires still successful after 18 months

Real results from business owners like you

See how strategic marketing team building translates to business growth for small and midsized companies.

Tech Startup

$2M → $8M revenue in 18 months

"We thought we needed a marketing coordinator. Tim showed us we actually needed a demand generation specialist. The strategic session saved us months of wrong hires."

Qualified leads:+340%
Customer acquisition cost:-45%
Time to results:6 weeks

Professional Services

Built marketing from zero

"As a business owner, I was overwhelmed by marketing options. Tim's approach gave me confidence in every decision. Started with part-time help, now have a full team."

Marketing pipeline:$2.4M created
Team build time:4 months
ROI on investment:8:1

E-commerce Brand

Flexible team approach

"We couldn't afford full-time but needed expert help. Tim connected us with part-time specialists who work together seamlessly. Best of both worlds."

Revenue growth:+85%
Marketing efficiency:+65%
Monthly investment:$4k

Why I focus on helping business owners navigate marketing hiring

After 10+ years as a marketing consultant, I've seen too many business owners make expensive hiring mistakes—not because they chose the wrong person, but because they didn't know what role they actually needed.

The marketing world is full of confusing terminology: fractional, freelance, part-time, full-time, specialists, generalists. Most business owners just want someone who can help them grow, but they get lost in the options.

That's why I start every engagement with strategy, not hiring. Once you're clear on what you need and why, finding the right person becomes straightforward. And with ongoing support, your marketing investment actually delivers the growth you're looking for.

Ready to get clarity on your marketing team strategy?

Stop guessing about marketing hires. Get a clear strategy session, written recommendations, and confidence in your next steps.

Free 45-minute consultation • Written action plan • No sales pressure