Marketing hiring and support for Midwest business owners
When your marketing situation changes—someone leaves, you need to hire, or your team needs support—we help you figure out what to do next.
Which situation are you in?
Need to hire someone
Your marketer left, you're starting a marketing function, or your team needs to grow.
Have someone who needs support
Your marketer is overwhelmed, a new hire needs help ramping up, or you're not sure what's working.
30-minute call • Get clarity on next steps
Does this sound familiar?
These are the moments when business owners reach out to us
Your marketer just gave notice
You need to replace them, but you're not sure if you should hire the same role or rethink the position entirely.
→ RecruitingYour one-person marketing team is maxed out
They're doing everything but nothing's getting the attention it needs. You're not sure if you need another hire or better systems.
→ CoachingYou're frustrated with your agency
They feel disconnected from your business. You're wondering if bringing marketing in-house makes more sense.
→ RecruitingYou're not sure if your team is keeping up
AI and marketing tools are changing fast. You don't know if your marketer has the skills they need or if the problem is something else.
→ CoachingWe do two things
Everything we offer falls into one of these two categories
Recruiting & Headhunting
We help you hire the right marketing, creative, or communications person—and make sure they succeed once they start.
This is not staffing. It's owner-level hiring clarity + placement for businesses without robust HR.
Coaching
We help your existing marketing people succeed—whether they're new, overwhelmed, or need to level up their skills.
This is not a marketing retainer. It's capability expansion and role success for your team.
Who we work with
We serve a specific type of Midwest business
Michigan & Greater Chicago
Within about 3 hours of Grand Rapids. We focus on the Midwest because we understand the market and have deep local connections.
10–250 employees
Big enough to support at least one full-time marketer, but small enough that owners are still directly involved in hiring decisions.
Owner-led or owner-influenced
Marketing decisions still go through ownership. You don't have a robust HR department handling this—or if you do, they're stretched thin.
At a marketing inflection point
Something changed—someone left, you're growing, or what you have isn't working. You need clarity on what to do next.
Why Daylighting Talent
Midwest focused
All our talent is local. We understand the market, the culture, and the businesses we serve.
Owner-level judgment
We don't just match resumes. We help you think through what you actually need and reduce the risk of mis-hires.
Support after placement
We don't disappear after the hire. We make sure new people succeed and existing teams get the support they need.
Not sure which path makes sense?
Let's talk through your situation. We'll help you figure out whether you need to hire, support your existing team, or something else entirely.
30 minutes • Get clarity on what to do next